Session 04.01.04: THE IMPACT OF REGIONAL ECONOMY ON LUXURY CONSUMPTION: MULTIPLE MEDIATION MECHANISMS AND THE MODERATING ROLE OF THE DIGITAL ECONOMY

Paper Title: 

THE IMPACT OF REGIONAL ECONOMY ON LUXURY CONSUMPTION: MULTIPLE MEDIATION MECHANISMS AND THE MODERATING ROLE OF THE DIGITAL ECONOMY

Author: 

Chenhao Wang, The Hong Kong Polytechnic University, Hong Kong

Erin Cho, The Hong Kong Polytechnic University, Hong Kong